Master Email Checklist
______________________________________________________
Follow this Master Email Checklist. Check off each one prior to mailing your next broadcast for best results.
1. Check to see whether you’re black-listed. Find out here
2. Are you prepared to track the response?
3. Have you made sure to remove: all unsubscribe requests who did not use the automatic link, suspicious addresses, and domains you do not wish to mail to (.org, .edu, .gov, etc.)?
4. Is your email targeted to the right subscribers?
5. Is your email ‘from address’ correct?
6. Are you complying with all the Can Spam requirements?
7. Are your merge codes formatted correctly?
8. Do you use Hi instead of Dear or other salutation? Remember, you may not have a first name for everyone on your list in your database.
9. Do you have an unsubscribe link that works?
10. Have you included your signature file?
11. Did you include a PS?
12. Does your subject line make you want to open the email NOW?
13. Does your email pass the ‘who cares' test?
14. Is your email personal or formal and boring?
15. Is it clear what your reason is for writing?
16. Do you have a smooth seductive progression from open to call to action?
17. Do you have a single purpose for the email?
18. Have you clearly asked for your reader to take action on your single purpose?
19. Does the copy in your email pass the spam filter test?
20. Have your subscribers received enough email from you before this one to make the offer you are making?
21. Is the tone of your email consistent with your ‘personality’ they expect from you?
22. Did your email get delivered in your ‘test mailing’ to different addresses?
23. Did email look OK when it arrived? Is it 50 characters wide?
24. Did you use short sentences?
25. Did you avoid using too many exclamation points?
26. Did your merge fields work?
27. Are your links live?
28. Have you masked your links?
29. Do any opt-in forms you’re sending them to work?