Email News and Leads Today

We know it's true, but it's always nice to see the numbers: the latest Direct Marketing Association report continues to affirm the supremacy of permission-based email.

Projected ROI per channel, 2006:

1. Email ROI per $1US spent: $51.45
2. Print catalogs: $7.20
3. Non-email Internet marketing: $21.08

Total industry spending projected 2006:

1. Email: $400 million
2. Print catalogs: $20 billion
3. Non-email Internet marketing: NSA

Projected sales generation, 2006:

1. Email: $18.5 million (+14.9%)
2. All direct marketing: $1.939 trillion
3. Non-email Internet marketing: $338.9 billion

Source: Direct Marketing Association Power of Direct report October 2006.