Email News and Leads Today

Minimize Spam Filtering

If you are promoting an affiliate program through email, other (unscrupulous) affiliates of the same company may be indirectly hurting the delivery rate of your messages. Email filters will block messages that contain content or links associated with spam. Even if you send your message only to subscribers who have double opted-in to your list, your messages may still be blocked if it contains a URL used by spammers.

Search Engine Optimization

Most affiliate program URLs look something like http://www.example.com/?id=123. Unfortunately, most search engines have limited or no ability to read these links.

Google(TM) warns, "If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few." Google goes on to tell us "Don't use "&id=" as a parameter in your URLs, as we don't include these pages in our index."

Furthermore, if you are publishing your affiliate link on other sites such as blogs, forums, etc., you are missing out on the opportunity to build valuable backlinks that could increase your search engine rankings.   By: David Meindl