Clear, Informative Subject Lines
Write Clear, Informative Subject Lines
Your subject line is crucial. It has about 2 seconds and 50 characters to tell your readers who you are, what you're offering, and why they need to skip over all the IN box clutter and open you right away. You need to be eye-catching but not deceptive. Direct is best: Put the benefit, call to action or urgency element in the subject line. Resist the urge to be cute. Saying "Here's something we know you'll like..." tells the reader nothing and even makes you look like a sp*mmer if your name is not familiar. Do make sure your company or brand name shows up in the "from" field, not an email address, a department name such as "Sales" or "Email Marketing", or a person's name - unless that name would be instantly familiar to your recipients.
Have a happy-email day!
Vance Alford
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