Email Buyers Spend More Money
Email Buyers Spend More Money (Hooray!)
New research from Forrester reveals a trend we've been seeing for some time: Email recipients are an online retailer's best customers. In fact, Forrester found that people who buy products advertised in emails spend 138% more than those who don't buy through email. Email customers are also more likely to buy impulsively and are willing to pay premiums for convenience products.
These are your dream customers!
But wait ... it's not all wine and roses. The report also reveals just how tough the competition for inbox dominance has become. By Stephanie Miller full article
New research from Forrester reveals a trend we've been seeing for some time: Email recipients are an online retailer's best customers. In fact, Forrester found that people who buy products advertised in emails spend 138% more than those who don't buy through email. Email customers are also more likely to buy impulsively and are willing to pay premiums for convenience products.
These are your dream customers!
But wait ... it's not all wine and roses. The report also reveals just how tough the competition for inbox dominance has become. By Stephanie Miller full article
Vance Alford
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