Email Marketing Winning Out Over Direct Mail
October 1st, 2009
A recent study by Borrell reports that email marketing is starting to gain ground while direct mail is on the decline.
According to an Article by Media Post:
“More specifically, it is projecting a 39% decline for direct mail over the next five years, from $49.7 billion in annual ad spending in 2008 to $29.8 billion by the end of 2013.”
Over the same time period they have email ad spending going from $12.1 to $15.7 billion.
They also predict a substantial increase in local email marketing by small businesses:
“We’re expecting local e-mail advertising to grow from $848 million in 2008, to $2 billion in 2013, as more small businesses abandon direct mail couponing and promotional orders and turn to a more measurable and less costly medium, e-mail.”
More and more businesses are turning to email marketing as a way to communicate with existing customers, increase customer loyalty, generate more sales prospects, and boost sales while reducing overall marketing expenses.
Have a happy-email day! Vance Alford
Vance Alford
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