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Latest Email Stats

Featured Stats
81% of the firms that are increasing their budgets in the second half of 2009 said they are boosting their email spending.
- StrongMail (2009)

37% of marketers are not testing their email campaigns.
- eROI "Use of Analytics in Email Marketing Campaigns" (2009)
Trend Watch
StatShare
Epsilon Q1 2009 Email Benchmarks
- Average Deliverability: 94.1%
- Average Open Rates: 22.1%
- Average Click Rates: 6.1%
StatShare
45% of CMOs label email marketing as their top area of marketing investment this year.
- CMO Council (2009)
See which categories pages are most popular among the email marketers visiting our site this year. Metrics are through 7/22
• Response Metrics Up Arrow
• Email Usage Even Arrows
• Deliverability Even Arrows
• Industry Stats Even Arrows
• ROI Even Arrows
Posted on Thursday, July 23, 2009 at 01:21PM by Registered CommenterVance Alford | Comments Off

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