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29 Ways to Collect Email Addresses for Your Business

Have a happy-email day!!,

Vance Alford

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  Contained within this article are 3 psychological marketing tactics which have the power to totally transform almost anyone's business...
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Have you ever sent out an "advertisement," and much to your disappointment, received much less of a response than you had hoped for?

Perhaps a little crash course in marketing psychology is in order.

You see, there are several mistakes most people make due to misunderstanding psychology, which result in their ads simply not working.

What is "marketing," anyway?  Here's a neat way to think
about it...

Marketing is actually programming peoples' brains with your words!

That might sound a little bit harsh, but here's what I mean.

When you write an advertisement, a web page, an email, or a sales letter, the real reason you are choosing thewords you're choosing is because you want to influence your reader's state of mind.

Specifically, most people want to write something that will put the reader's mind into a state which is "ready to buy" -- or "ready to sign up."

Now, the key idea here is that what you are trying to do is use your words to get your readers to think something.

If your marketing isn't achieving your desired result, this can literally only mean one thing:

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 Your words are not causing your readers' minds to be in the state that you thought they would!
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But how could that be?

You wrote out an advertisement so carefully.  It even looks like all those other ones out there.

Doesn't matter.  It didn't work.

So, how do you get your readers to think what you want, then?

Understanding psychology is the key.  Because, if you know how brains work, then you'll really know what to write to influence them the way you want.

Of course, the field of psychology is huge -- you can get a Ph.D. in it.  But, here are 3 psychological tips you can use to your advantage.

Be warned:  Some of them may seem counterintuitive to you.  But, remember!  Maybe you need to try something counterintuitive.

After all, the techniques you thought were intuitive haven't worked as well as you wanted, right?

If they had, then you probably wouldn't have read this article!

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 TIP #1: At all costs, avoid looking like an advertisement.
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 In this day and age, when people see something that they know is an advertisement, they immediately tune it out.

 For proof of this, just look at your own behavior.

 Would you spend your free time reading ads?

 Probably not.

 An advertisement is usually classified as something whose sole purpose is to sell something.

 So, the best way to avoid looking like this is to actually give people some real information, for free.

 This way, what you wrote won't seem like an ad, because it actually isn't one!

 People will read it for your interesting info, and then when it's time to talk about what you're selling, they'll really listen, too.

 Try it.

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 TIP #2: At all costs, avoid looking like everyone
         else.
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 Another thing which people completely tune out is things which look just like everyone else's.

 It's a shame -- we see so many people nowadays advertising their sites in the *exact* same way.

 YOU WON'T BELIEVE THIS! 
 $$$$$$ MAKE $10,000 FAST!
 THIS IS THE REAL DEAL, IT'S INCREDIBLE!
 etc...

 Nobody pays attention to things like this anymore.

 Make sure you don't look like anyone else, and you'll stand out.

 You HAVE to stand out in order to succeed in business.

 Combine this with Tip #1 to come up with headlines and email subject lines which really communicate something interesting and meaningful.

 Remember, you can bait people in to read your ad with headlines and subject lines which convey something people actually want to read, and then
 later you can still sell them your product or service!

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 TIP #3: At all costs, avoid making huge promises you know you can't keep.  Don't hype.
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 So many people nowadays make huge claims in their marketing; like if you sign up for a certain site it will make you $10,000 per week while you sleep.

 This sort of thing is obviously not true, and everyone knows it, even you!

 So, when you do things like this it sets off major red flags in peoples' heads, and they stop reading.

 Another big one is promising people that a certain website is the "best" or the "biggest," etc., when it really isn't.

 Of course, maybe I could send out an email about Google saying that it's the "most powerful site" out there, but people are tired of hearing all this
 hype about every little site.

You might even believe that you just found the "best site to come out in the last 10 years," but so many people *have* worn out this promise that it holds no weight anymore (see Tip #2).

 This one can seem counterintuitive, since you might think that you *should* say great things about your website or product to get people to want it.

 The problem is, this just isn't how psychology works.

 Instead, you must give people real information so that they actually pay attention, look different from everyone else, and be draw people in more subtly.

 Let your actual website or product make them say "wow."

 And if you're afraid that your actual website or product won't make them say "wow," so you need to hype  it up in your marketing, then maybe you need to  re-evaluate, and figure out how to make whatever you're selling powerful enough.

Have a happy-email day! - Vance Alford

contributed: - DesktopLightning.com

List building is an extremely good way to generate traffic to your website and should be a major part of your internet marketing campaign as you have the opportunity to gain the trust of your target audience who has already taken a leap of faith to opt-in to your list. However, building a list is not as easy as it sounds if you don’t have the right system in place. Generating website traffic can be quite a task especially when you’re just starting out as a newbie.

But with a little persistence and study, you can learn to build a list of high quality people just like the pros. Basically, it boils down to simply collecting names and email addresses of people who are interested in what you have to offer. They must agree to subscribe to or receive a free newsletter, strategies, tips, e-book, email course, video, service, etc., that you email to them at regular intervals via an autoresponder system. Remember, list building is all about quality first & quantity second.

Quality list building also involves creating a website or blog that provides information on a particular niche, either free and/or paid, in exchange for someone's name, email address and possibly other information. Normally asking for more information than their name and email address will result in less people joining your list. People just don’t like to give a lot of information these days when filling out a capture box. One of the best tools you can use to quickly convert visitors into subscribers is a well, designed and tested Squeeze Page. It is all about opt-in conversion rates and the value of each subscriber over the life of the relationship, which can be for many, many years in the future.

Remember - list building is one of the most important skills you will need to learn for internet marketing success and is something you simply can’t afford to ignore …. especially for the newbie, because this is where the money is. It seems that every new marketer in the world, wants to do anything, except build their list of names. Why, because they really don’t know about that form of marketing yet. They are told by their affiliate program leaders; that all they need to do to be successful in online marketing, is to get a list of family and friends and get them to join their program. Well, it’s a lot easier said than done! Plus, most family and friends are negative to the idea and will steal your dream at the drop of the hat. Then, the newbie gets discouraged and quits. But on the other hand, if someone can get them on the proper path to building a quality list of names, then their whole concept and attitude about building an online business will change dramatically. And hopefully, they will start to have some success.

There is nothing more exciting than marketing to your own “in-house list,” as it is easier, more cost-effective and more productive than cold marketing to the masses. And remember…. the more “free stuff and excellent content” you can provide your list, both via autoresponder and website/blog, will eventually bring more rewards than you ever dreamed of attaining ….”under promise and over deliver” should be your motto! I hope this article was helpful and good luck to you in all future endeavors.

See you at the top!

Garry Kerr

http://simurl.com/AR_FreeReport_

Have a happy-email day! Vance Alford