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Blog: Viva Email!
Observations and comments about email marketing
by Vance Alford


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Configuring your iPhone with an e-mail account

Steve

Configuring your iPhone with an

e-mail account and Bravenet
By Steve Hanker

 

One of the perks of a pro hosting package is the ability to create unlimited e-mail addresses. This means you can create dedicated addresses for specific purposes - for example: a personal e-mail address, and a separate business address - all managed within the "e-mail" section of your account!

But what if one of these purposes is for your mobile phone, or you simply want the ability to check the messages associated with your main address while on the go?

Fortunately, this is a quick and easy process! This article will cover configuration of an e-mail address created within your Bravenet account with an Apple iPhone.

We will begin here assuming you have already created an e-mail address "e-mail" section of your account and have not yet configured your iPhone with any e-mail addresses (if you currently have other e-mail addresses associated with your phone, please first read the note at the bottom of this article).

1. Tap the "Mail" icon on your phone. You will see the below screen, at which point you will want to tap "Other".

2. Tap "Add Mail Account" at the top of the next screen under the "Mail" heading, then fill in your details and tap "Save" when ready. The e-mail address and password will need to be exactly as you entered them in your Bravenet account.

If you think you made a mistake here but saved the details, don't worry - you can change them in the next step.

3. Because Bravenet offers POP3 e-mail addresses, make sure you tap POP at the top of the next screen. All that is required now is to fill in the incoming (POP3) and outgoing (SMTP) mail server information to complete configuration!

These server details are specific to your domain. The below screenshot shows how this information should be entered, where "yourdomain.com" is replaced with the registered domain associated with this e-mail address.

The Incoming mail server username will be your full e-mail address. When this information has been entered, tap "Save" again to complete configuration! Your phone may take a moment to verify this information and make an initial connection to the mail servers. If this is a brand new e-mail address, please allow some extra time for the connection to be made.

4. You can now access your inbox by tapping the "Mail" icon. You should immediately receive an automatic welcome message from us with some details you can use if you need assistance, and to verify that your inbox is properly receiving mail.

It's that easy, and among the many features available with an upgraded hosting package, your inbox will benefit from our comprehensive spam and virus protection.

Completing these quick steps will allow you to take any e-mail address with a mailbox created within your Bravenet account anywhere you take your iPhone!

Note: If you have an existing e-mail address configured with your phone, simply tap "Settings" then "Mail, Contacts, Calendars" and finally "Add Account...". You can now start from Step 1 of this article.

 

Have a happy-email day!

Vance Alford

Posted on Tuesday, July 28, 2009 at 10:16AM by Registered CommenterVance Alford | CommentsPost a Comment

Latest Email Stats

Featured Stats
81% of the firms that are increasing their budgets in the second half of 2009 said they are boosting their email spending.
- StrongMail (2009)

37% of marketers are not testing their email campaigns.
- eROI "Use of Analytics in Email Marketing Campaigns" (2009)
Trend Watch
StatShare
Epsilon Q1 2009 Email Benchmarks
- Average Deliverability: 94.1%
- Average Open Rates: 22.1%
- Average Click Rates: 6.1%
StatShare
45% of CMOs label email marketing as their top area of marketing investment this year.
- CMO Council (2009)
See which categories pages are most popular among the email marketers visiting our site this year. Metrics are through 7/22
Response Metrics Up Arrow
Email Usage Even Arrows
Deliverability Even Arrows
Industry Stats Even Arrows
ROI Even Arrows
Posted on Thursday, July 23, 2009 at 01:21PM by Registered CommenterVance Alford | Comments Off

Boost Your Marketing with AIDA

Many of my friends and colleagues send me offers to join, be invited to, or donate for a certain cause, function or event. Most of the time I have no interest. Not because I think their offer is a bad one -- but because they haven't put in the work to make it interesting.

You've probably had the same kind of offers...

Those constant e-mails asking you to be added as a friend, and vice-versa to their social network. How about all those entertaining events that are commingled with a fundraiser? Maybe it's a seminar or workshop outside your industry that may or may not benefit you.

Whatever the case may be, if their invitation doesn't peak your interest, most likely you'll disregard it. As I have in many cases. And what's worse is they send you the same message next week, and the next, hoping you'll have come to your senses.

Not!

If you send out offers and want to increase your response rates, one of the best ways to do that is by using the AIDA method. AIDA is an acronym for Attention, Interest, Desire and Action. It's one of the most effective marketing methods ever devised.

Let's be real...

Sending out your offer and hoping for a flood of people to respond with a "yes" just isn't practical. Or logical. People may respond in kind because they know you. Or they may do it out of guilt -- knowing that a refusal might manifest hurt feelings.

But it doesn't have to be that way...

By using AIDA you too can increase your response rates without making your warm market feel awkward or uncomfortable. By using AIDA you give them the whole story of why they should get involved. Then you'll have people wanting to join you, instead of pretending to join.

Let's see why AIDA is so powerful in getting what you want:

1) Attention. I pulled into a left-turn lane and waited at the red light. There was an attractive lady marching up and down the center island with an empty five-gallon plastic water jug. She wore a t-shirt with The Leukemia & Lymphoma Society printed on it. She was smiling and pointing at the empty jug.

She got my attention right away. She did something out of the ordinary and it worked. Getting attention is the first step in getting what you want.

2) Interest. Boy meets girl. Boy likes girl. Boy is interested in girl. But boy gets all nervous approaching girl.

Girl meets boy. Girl studies boy. Girl sees a nervous boy. So girl loses interest in boy.

Getting people interested is the next step to getting what you want. Lose them here and you'll lose them for good.

3) Desire. When my friend goes on a trip I take care of his yorky, Bam-bam. When I walk Bam-bam, he loves to mark his territory. That's just how he was programmed from the beginning of time. He has a strong desire to do this each time we go outside.

Creating that strong desire is the following step to getting what you want. For Bam-bam, all I have to do is take him outside. For your target audience, you have to trigger their greed glands to want what you have.

4) Action. For the past three weeks, my right arm has been in pain due to an exercise injury. I make an appointment to visit my chiropractor. He rubs, digs and releases the twisted and knotted muscles allowing oxygen and blood flow to circulate through. I'm finally feeling better.

Why did I wait so long? Because I didn't think it was that serious. What an obvious error in judgment.

Leading people to action is the final step to getting what you want. If they seriously want to relieve their pain, or gain a benefit -- they must do something about it right now. Don't suggest or keep your audience guessing. Spring them into action right away.

Use AIDA today to give your marketing a boost. Put an end to boring promotions. And get ready for a flood of people who are genuinely interested in your offer.

Have a happy-email day! Vance Alford


Tommy Yan helps business owners and entrepreneurs make more money through direct response marketing. He publishes Tommy's Tease weekly e-zine to inspire people to succeed in business and personal growth. Get your free subscription today at www.TommyYan.com.

Posted on Thursday, July 2, 2009 at 06:35AM by Registered CommenterVance Alford | Comments Off