Email News and Leads Today

• Always spend time talking to—and surveying—your customers. They will tell you who they are and what they want or need, which leads to profit.

• In any business—whether starting one or expanding one—the customers, prospects and marketing strategy come first.

• If you do not know who your customers and prospects are, the business will fail.

• “I look for a business I can understand.”
“It must have a durable competitive advantage—business that is hard to replicate, a business that has a moat around it.”
—Warren Buffet on investing in a business, CNBC, Nov. 18, 2006

• “I had forgotten what my professor Frank Knight used to say, that what people wanted was not the satisfaction of their wants, but better wants.”
—Herbert Stein, The Wall Street Journal, Oct. 25, 1994

Have a happy-email day!